
Top SaaS companies use cancellation flows to reduce churn







You're losing customers you could’ve kept
A cancellation flow is a short series of steps designed to prevent customers from leaving after they click ‘Cancel subscription’ using targeted offers and messages.


On average, SaaS companies using a smart cancellation flow experience:
0%
LTV increase
0%
Voluntary churn reduction
0%
MRR boost
If you're not using a cancellation flow, you're leaving money on the table.
A SaaS company without a proper cancellation flow:
Doesn't know why customers leave
Can't offer alternatives to cancellation
Loses thousands in MRR (or more)


dontchurn.io gets you a super effective cancellation flow live in just 30 minutes


No-code Cancellation Flow Builder
Create your flow in minutes & reduce churn
Add the offers you want to your flow — in any order
No coding needed — edit everything in just a few clicks
Use proven, churn-reducing flow templates to go live faster


Flow Steps
Give your subscribers a reason to stay
Choose the churn-reducing steps you want in your flow:
Offer discounts, plan changes, trial extensions, or pauses
Add reminders, confirmations, or support options
Collect insights with surveys or feedback forms

Fully Customizable Design
Make your flow look just as awesome as your app
Design your flow to create an enjoyable experience for your users:
Use your brand's colors, fonts, and logo
Add emojis, icons, and rich text (bold, italic, underline)
Customize even further with your own CSS file

Smart Offers
Show the right offer to the right user
Keep customers by triggering best offers based on why they're leaving:
"It's too expensive!" → Offer a discount
"Technical issues" → Offer support
"Missing features" → Ask for feedback
Flow Segment
Decide who sees each flow
Increase retention by showing different cancellation flows to different user segments — based on plan, billing cycle, subscription age, country, customer value and more:
Trial user → Show Flow 1
Yearly subscriber → Show Flow 2
High value customer → Show Flow 3



Churn Insights
Learn why customers leave & how to stop it
Collect feedbacks through cancellation surveys and written responses
Offer incentives for deeper insights (e.g. 50% refund for a feedback call)
View feedbacks in a clear, structured, and actionable way (powered by AI)
AI Reporting
AI-powered analytics to reduce churn & grow MRR
See how your flows perform (save rate, offer acceptance rate)
Track key KPIs like revenue saved, customers saved, and churn rate
Get clear, AI-powered analytics to reduce churn & grow MRR.

How quickly will my churn drop?
DAY 0
Go live in ~30 minutes
Most users get their cancellation flow live in about half an hour.
DAY 1
First customer saved
You'll likely prevent your first customer from cancelling.
DAY 7
ROI achieved
You've likely saved enough customers to cover the cost of dontchurn.io.
DAY 14
Single-digit churn reduction
Churn typically drops by 3–9% as saves add up.
DAY 30+
Double-digit churn reduction
Churn typically drops by 10–31% as more users go through the flow.
Your dedicated account manager helps you cut churn and get the support you need—fast.

One Message Away, 7 Days a Week
Your account manager is always reachable—via email, WhatsApp, Telegram, or phone—with answers in under 24 hours.

Technical Support, On Demand
From integration to troubleshooting & custom requests, your account manager connects you with our team to solve technical issues.

Create & Optimize Done-With-You Flow
Your account manager helps craft the perfect flow - copy, design, segment, offers, and more - to keep your customers from walking away.
Don't lose another customer you could've kept
1
Book a quick demo call
No pressure, no sales tricks. This quick demo is just a chance to walk you through dontchurn.io, understand your situation, and recommend the best cancellation flow for your SaaS. If it's the right fit, we'll show you how to get started.
2
Build & launch your cancellation flow
Use our no-code builder and proven templates to create a personalized, on-brand flow in minutes. Then, add it to your app by simply copying and pasting a small piece of code. Need help? We're just a message away—7 days a week.
3
See how much your churn drops
Open your dashboard and see the wins: fewer cancellations, more revenue saved, and customers choosing to stay—without you lifting a finger. You'll also know exactly why people cancel, so you can stop it from happening again.

Frequently Asked Questions